Affiliate marketing is certainly a great way of earning money online and “Cost per Action (CPA) Offers” is the darling of most marketers. Although affiliate marketing can be a good source of income, without having an equally awesome product to promote, success becomes difficult.
If you are an affiliate marketer, chances are that CPA isn’t new to you. And just like every other marketing model, there are divergent views on Cost per Action (CPA) offers.
Cost per Acquisition or Cost per Action, CPA, is a model of advertising where a specified action has to occur as a result of an advertiser’s promotion, after which the publisher is paid. Specific actions needed to occur can be downloading software or leaving an email address, registering or subscribing for an offer, filling a questionnaire, and others.
In simpler terms, CPA marketing offers require the audience to click on an affiliate link and complete a pre-determined action. The action can be in any form as earlier stated. Advertisers generate leads through CPA Affiliate Marketing while Publishers get paid for generating a lead.
What are CPA Offers?
CPA stands for Cost per Acquisition. This acquisition can either be a Sale (in terms of CPS), a Lead (in terms of CPL), an Action, or a Conversion. The common factor is that a predetermined action has to occur for conversion to take place.
CPA offers in the CPA model refer to the actual promotion gigs themselves. An advertiser offers a product for advertisement and a publisher interested in marketing such a product subscribes to the offer. In the CPA model, publishers are paid if and when a user acquires a service or product.
How to select CPA Offers to Promote
Truth be told, there are millions of CPA Offers available out there to any affiliate marketer. The number is so huge that it’s quite impossible to actually quantify the magnitude. Affiliate networks such as CPALead, maxbounty, and peerfly provide numerous CPA Offers to marketers on their platform.
And with so large volumes of CPA Offers, it’s easy for an affiliate marketer to get confused. Even seasoned marketers often get overwhelmed by the share volume of results. How much more a newbie?
Selecting CPA Offers requires lots of considerations as so many factors go into making an offer awesome. The success of your affiliate business rests on you choosing the right CPA Offers and it should be done with all seriousness.
Here are some factors to consider before making your choice of CPA Offers:
The Pay-out of a CPA Offer
The pay-out of CPA Offers should not be the sole determinant of your choosing it. Pay-out is the revenue a publisher receives after each conversion. The specific value of pay-out is decided by an advertiser and it can be dynamic or fixed. Pay-out can vary depending on the country, operator, operating system, and flow.
You might ask; how does this affect my CPA Offers? When it comes to choosing CPA Offers that convert, the offer with the highest pay-out is more tempting to many people. This doesn’t mean high-paying CPA Offers are bad but they certainly aren’t always the best.
One factor that makes high-paying CPA Offers a little tricky is the billing flow. Not many consider this but when it comes to the CPA model of marketing, it is pretty much important.
Generally, top pay-out CPA Offers are closely related to the submission of credit card details. Getting the audience to subscribe to this is hard since most audiences are unwilling to enter their credit card details.
Those who subscribe to this kind of offer have to pay more for the acquisition.
Consider Conversion Rate
Another factor to consider is the conversion rate of any CPA Offer. And since most affiliate decision is based on pay-out, it’s important to consider the conversion rate.
To put things in perspective, consider two offers: one with a Pay-out of $10 and the other with a Pay-out of $2. If your decision is solely based on pay-out, then there can be no doubt that you will accept the first offer. But this isn’t the entire picture as you have failed to check for conversion rate.
If the first CPA Offer has a conversion ratio – 1/1000 and the other CPA Offer has a conversion ratio of 1/100, if eventually, you were able to send 5000 clicks, you’d end up earning $50 as revenue.
On the flip side, if went with the offer with a lower Pay-out but a higher Conversion Ratio, you’d end up earning $100 as revenue. This is twice the value you earned from the offer with a higher pay-out.
Generally, higher Pay-outs can mean harder or low conversion ratios while lower Pay-outs can mean easy or high conversion ratios. Therefore, it’s important to try and understand whether or not your audience will be willing to pay more for an offer or if it makes more sense to receive less consistently.
Consider EPC
EPC means Earnings per Click. It calculates the revenue that accrues to you for every 100 clicks. In other words, EPC is the average amount of money you can earn for every 100 clicks on your affiliate link.
To calculate the EPC of any offer, divide the amount generated in revenue by the entire number of clicks on the specific offer. After that, multiply your result by 100.
Earnings per Click gives you are a more complete metric of any CPA Offer including its Pay-out as well as its Conversion Ratio. It’s easy to think EPC is perfect but that’s far from the truth simply because the values you see are an average of all the traffic your affiliate network receives to those offers.
For clarity, consider two different CPA Offers: Offer A has an impressive EPC while Offer B has an average EPC.
Offer A
If Offer A is predominantly used by an experienced group of Affiliates with expert Landers, large-quality traffic sources, and a lot of technical abilities on that specific type of offer. The result is that Offer A’s EPC will greatly increase. And most certainly that increase in EPC will attract you like a moth.
If you fall for the increased EPC and go ahead with Offer A, you will most likely end up with the heavyweights of such niche, hustling and fighting incredibly tough and experienced competitors. In the end, chances are that you may fail to get the EPC that attracted you.
Offer B
On the flip side, if you went with Offer B which is used by a small group of experienced as well as inexperienced marketers, chances are that the EPC value will be average. Many CPA Offers fall within this category.
The fact that some marketers are able to pull it off while others don’t by not getting quality traffic will make the overall EPC drop. And Offer B, which is as awesome as Offer A, will appear far less appealing. However, this means it’s easier for you to get decent traffic on your promotion since the big sharks are not heavily represented. It may also have an easier flow for you to earn revenue that gladdens your heart.
At the end of the day, what you should consider as the measure of performance of your campaigns is your Return on Investment (ROI).
Consider the Cost of Traffic
To truly evaluate what your performance will be when choosing CPA Offers, you should consider not only what you’re getting from the offer but also how much you’re spending to gain that revenue. In other words, consider how much you will be spending to get your traffic.
Cost per Action itself relies on the quality of traffic you are able to generate towards your affiliate links. This means that the faster you are able to drive valuable traffic, the better. If you can get such traffic at a cheap rate, then that’s just more awesome for your business.
As rightly stated before, higher pay-outs may turn into a tougher conversion ratio. So when choosing CPA Offers to promote, you should consider going with offers that provide low pay-out with a lower EPC but can get you more conversions and quickly.
Going for such CPA Offers ensures that you will probably get more volume with fewer costs than offers with high pay-out and high ECP.
Don’t Choose Based on Vertical/Category alone
Most affiliate networks allow you to explore thousands of CPA offers from all around the earth. Sometimes, these offers have been previously tested so you know the quality is high but not every time.
And on most affiliate sites, the offers have been segmented into categories or verticals. A category or vertical is a list of CPA Offers that belong to the same niche. Some of the most popular categories with large volumes of traffic include Nutrition, Sweepstakes, Gaming, Gambling, Finance, Health, and Fitness. Note that not all networks promote Adult content.
One key point to take note of is that knowing your audience is very crucial to your CPA affiliate business success. Knowing what they want and when they want it with you serving it up at the right time for them creates the perfect mix for conversion to occur.
Understanding what works better when setting a campaign is necessary because you want to avoid losing visits or conversions. Knowing your audience can not be over-emphasized.
And since most affiliate network provides their users with account managers, always draw from their expertise to make decisions. After all, they are there to serve your needs!
Pay Attention to Restrictions
As far as knowing what your audience wants is important when choosing CPA Offers, keeping an eye out for restrictions is equally if not more important. Always familiarize yourself with the rules and guidelines of any offer before promoting it. This is why you can find all the restrictions on the page containing info about the offer.
Violating a restriction can result in you being blocked, preventing you from participating in awesome top offers along the line. These restrictions can really cost you a lot in terms of earnings also.
For example, if an offer is specifically for 3G internet service users, any traffic coming from Wi-Fi will be redirected to another offer; if you’ve got the Safety Fall-back enabled or to nowhere in particular. This means you won’t get the credit for such conversions leading to a loss in potential revenue.
Other CPA Offers can have restrictions relating to the type of promotion that can run. Some won’t allow Pop-ups or pop-unders or let you get Incent Traffic. Some of these restrictions were put in place to address the limitations of other marketing models.
Match the Promotion to the Landing Page
To be honest, creativity fuels the affiliate business industry. Although with many and different restrictions, you still need to be averagely creative to beat the competition and get good conversions.
If you are creating promotional materials that are considered compliant with the rules and guidelines, asking for the approval of Partners when needed becomes easy. Oftentimes, advertisers want their affiliate marketer to be creative and bring their ingenuity into marketing their product.
And since your major interest is in earning as much as possible from CPA Offers, you will do well to create an awesome yet matching landing page. It can really be the magic bullet you needed to propel a good conversion ratio for yourself.
An awesome landing page will get your audiences all fired up about the offer, which simply aids their conversion. But if you have a very bad Landing Page, or if your advert doesn’t match your landing page, then the initial excitement will most likely turn into disappointment. This will lead to loss of conversion and subsequently loss of earnings for you.
Closely observe the screenshots of each offer since it’s what your audience will see in the end. Then test the offer that suits your promotional materials best and compare performances among the various offers.
Consider advice from your Partner
This is more for an affiliate marketer who has spent some time promoting CPA Offers. With time, you will start to get a handle on the industry as well as your CPA network and affiliate partners.
And with your partners, you’ll get to understand who provides what and what they exactly want from the partnership. If you’ve worked with awesome partners that provided great CPA Offers before, chances are they will again in the future.
For newbies, this can be something to take into consideration when choosing a new offer. And since you are new, you can always ask your Account Manager about it.
Top 50 CPA Offers to Promote Right Now
As earlier stated, CPA Offers are numerous, and making a choice can be a daunting task. To help with that, we have created a list of the top 50 CPA Offers you can get out there across different verticals or niches. This list has been carefully selected from many well-performing CPA Offers.
The verticals or niches represented here include Dating, Gaming, Health, Ecommerce as well as Gambling. These niches offer pretty much easy conversions and are quite popular among large audiences.
| No | Platform | Offer | Pay-out Information |
| 1 | Match.com | Affiliate scheme available at www.uk.cj.com | Affiliate commissions up to £4 CPL and £45 CPA |
| 2 | Tinder | No program offers on Crack Revenue | CPA / $3.00 |
| 3 | eharmony | Dedicated program at eharmony.co.uk | Up to £70 per subscription |
| 4 | Zoosk | No dedicated scheme | CPA / $2.50 |
| 5 | OkCupid | Affiliate referral scheme | 75% for each sale |
| 6 | EliteSingles | Via Awin, each completed personality test | £5 per lead |
| 7 | Cupid | Per order completed | $135 |
| 8 | Loveme | Per sign up | $20-30 |
| 9 | FriendFinder | Per Sign up | PPL, $2 for women and $1 for men per sign up |
| 10 | SeekingArrangement | Complete registration | $25 in commissions to receive payment |
| 11 | Shopify | $58 for each additional user | A minimum of $25 in credits |
| 12 | Amazon Associates | Earn up to 10% in referral fees | At $100 |
| 13 | eBay Partner Network | Driving traffic to listings | $25 is the threshold |
| 14 | Apple Affiliate Program | Earnings depend on the number of visitors to a site that clicks Apple text links and banners | This varies by country and currency |
| 15 | Walmart Affiliate Program | This is around 4% on each eligible sale | Pay-out at $50 |
| 16 | Target Affiliate Program | Up to 8% in commission on products | Uses the corresponding commission rate |
| 17 | Coinbase | If the referred individual initiates a buy or sell of $100 | Low pay-out at $10 |
| 18 | ClickFunnels Affiliates | Up to 40% recurring commission per month | Referrals, SAAS at $50 threshold |
| 19 | Bluehost Affiliate Program | Every visitor who clicks through links and signs up, receive $65 | Referrals, pay-out at $65 |
| 20 | Wayfair Affiliate Program | Up to 6% on commissions and a 30-day referral period | Referrals, pay-out on each order |
| 21 | GameFly | Dedicated affiliate program | 5% on the sale of new console games |
| 22 | GameStop | Advertise games on the blog | 5.00% commission |
| 23 | Zavvi | Promote their game products | You earn commission once every month |
| 24 | G02Games | Advertise software | Monthly commission payments |
| 25 | Simply Games | Via Awin – Link to products on site | 4% commission |
| 26 | Amazon Associates | Referrals on games | 10% in referral fees – $100 pay-out |
| 27 | GearBest | Display products on the web | 1-3% commission |
| 28 | 365 Games | Advertise products and services | Up to 3% commission |
| 29 | Microsoft | Feature Microsoft games from the Windows Store | Up to 10% in commission |
| 30 | Just Thrive | 5% commission | Payments made every month |
| 31 | KOS | 15% commission rate | Monthly payments |
| 32 | Life Line Screening | $20 upon each sale | Monthly pay-out |
| 33 | Plus CBD | 15% commission rate | Monthly payments |
| 34 | Neuro Hacker | 15% commission rate | Monthly payments |
| 35 | Tyent Water Ionizers | Up to 5% commission rate | Monthly payments |
| 36 | REAction | $20 per lead | Payments made by the 14th of each month |
| 37 | KetoCleanse | $85 per lead | Monthly payments |
| 38 | Choco Lite | $21 per sale | Choice of payments |
| 39 | BigLover | $17 per sale | Monthly payments |
| 40 | TestRX | 50% commission with each valid sale | 30-day payments |
| 41 | Nutrisystem | CPA rate at $105 per sale | Monthly |
| 42 | Fruity Affiliates | 30-40% rev share via promotion | Payments made by the 10th of each month |
| 43 | Golden Star | 50% rev share | Monthly, several payment methods |
| 44 | Gunsbet | Revshare model | Choice of payments |
| 45 | Earn Big Affiliate | 30-50% revenue sharing | No payment threshold |
| 46 | Viks | 20-40% rev share | €50 commission threshold |
| 47 | BitStarz | 25-40% revenue share | No payment threshold |
| 48 | Fortune Affiliates | Rev share offer for the first 3 months of 30%, 40%, and 50% | Fast payment option |
| 49 | Luckybet | 25% to 40% profit sharing | Additional revenue from referral activity |
| 50 | Ladbrokes | Dedicated affiliate program | CPA, Revenue Share, Hybrid |
Conclusion
Learning to choose CPA offers that get you good conversion in the maximum spectrum is not an easy task. Lots of considerations go into making such a decision and because your business depends on it, it should be done carefully.
With the help of this article, finding awesome and great converting CPA Offers shouldn’t be a challenge to you. Always conduct in-depth research before opt-in to any Offer. Also, study the metrics carefully and don’t be won over by pay-outs alone.
When you finally make a choice, be sure to create amazing landing pages and provide value for your audience. Above all, remain honest and only promote offers that you are sure of. Give your audience reasons to perform the necessary conversion action and see how they will remain loyal to you.
If you can combine excellent marketing efforts with your CPA Offers perfectly, then you are looking at earning unlimited streams of cash monthly for a very long time.
