Affiliate Marketing

8 minute read

How To Do Affiliate Marketing On Facebook

Doing affiliate marketing has become very prominent, particularly on Facebook.

This may not be far from the fact that the platform connects billions of people worldwide.

Ways of affiliate marketing through Facebook are numerous.

You should note, however, that affiliate marketing on Facebook should be run side by side with marketing on a variety of channels.

The point in affiliate marketing is to make people follow a link that you posted, and at the end, purchase the advertised item.

Going about this does involve more than that though, however, this article focuses on how to do affiliate marketing on Facebook.

Following these ideas can help you make some money through affiliate marketing on Facebook.

– Direct posting of affiliate links on your Facebook wall

One strategy on how to do affiliate marketing on Facebook is the use of your Facebook news feed and status to share affiliate links.

In doing this, you do not need to keep bombarding your friends with links continually.

If you do so, they might unfriend you or block you. Others may see it as spam, and report you.

Remember that the feed on Facebook, which people usually love seeing is primarily education and entertainment.

So, the strategy is to toggle these. You can even have set days for these.

Let your friends and followers know about this.

This will keep your followers and friends, and likely increase the number of people who tap your affiliate links to know what you are advertising.

When you are sharing affiliate links on your Facebook, ensure you also engage in this:

During times of hangouts and reunions are some of the best times to engage in this convo– often a holiday period.

This is to say that promotion of the item you want to sell on Facebook through your people should not be poorly done.

Ensure that the product is on sale, and available already.

You can do this by watching how it’s moving on Amazon or so, then share it to them to reshare.

This strategy works best in these instances.

– Create a Facebook page specifically for promotions of affiliate deals

When you set up a Facebook page, ensure that the main purpose is defined, then stay on it.

There is a lot of competition on social media for sales and marketing already.

Thus, if you want to be relevant you have to be consistent in a specified field.

Begin with a page that advertises deals, which people will find interesting, then gradually expand your reach as you progress.

Established groups with a good number of people in them are perfect for promoting and sharing your affiliate links.

First, make sure that it is not just any Facebook group.

If you are not sure of how the group works, reach out to the admin to get further information.

If you do not, your links could be deleted or will not even be seen in the first place.

Some may even remove you totally from the group.

Seek more than one group for the promotion of your items or even your own website.

This will help spread your marketing arm.

You could also come to a sort of agreement with the admin of the groups that would make this consistent on specific days.

Certain groups on Facebook are dedicated to a particular set of items, and some to one item in particular.

Look for these new Facebook groups that promote, discuss or rally around a set of products related to yours and join them.

Make sure, however, that the group is an active one, and one that gives room for advertising.

Especially, if it is not filled with other promoters and affiliate marketers, it can be a good opportunity to get more visits through your links.

– Make reviews on product fan pages adding an affiliate link

Another way to do affiliate marketing on Facebook is by dropping product reviews on pages you find people on about the item you are linked to.

When you discover a fan page where your affiliate product is being discussed, join the discourse, put up a good review and end it with an affiliate link.

This strategy should be carried out with utmost care.

Because it could appear as spam links to others if you keep posting this anywhere and everywhere.

– Picture catalog of the products that you are advertising

On Facebook, as with social media generally, pictures get about ten times more views than regular text posts.

Put out a number of good or filtered images of your product, and you will likely have a swarm of viewers.

Some may just view and pass, but they might also return, others may ask a few questions.

You should be available online to speak with them and direct them to the link.

Even if at the end of the post you add your affiliate link, do not leave it just like that.

Look through the comments and respond, dropping the affiliate link at the end for further details.

– Make short clips of the product review and add your affiliate link to it.

The Facebook community also, just like pictures, like to see short-minute clips.

Give it a simple and catchy caption, record, and share 1-2 minute reviews of your product.

Also, do not just depend on the audio, add subtitles.

Considering those that may not be able to hear what is being said, reading the subtitles is a solution.

In the video caption and on the video itself, ensure you share your link.

2. Using your blog or website link to get people to follow affiliate links

Many would rather visit your blog or website link that is shared on your Facebook feed to see what you do.

Especially, if it’s entertaining to them.

When they are on your page, through your Facebook link, they will click on a link that they are directed to more confidently than Facebook.

You can get your friends and family to help share it.

It is your personal website, they would happily promote your idea to the world.

In the process, you could also drop a bit of your site content here and there.

If the content is catchy, they will follow your site link where your affiliates are located.

This can also be done on your personal or business page.

Promote your website on Facebook, and attach your affiliate link to the page.

– Offers and gifts for clicks draw more users to you

Everyone likes freebies, real or not.

You may not be able to compete with other established brands that can offer solid deals but you can try.

Things like ebooks are simple enough to give out as a gift when someone clicks your affiliate link.

You could also create a limited offer which may not necessarily be practicable.

What I mean is that, in this, a time-limited offer can work.

When the link is clicked, the free offer period would be up, but, a gift for the purchase of an amount of the affiliate product would be on.

– Create a network of influencers that will help spread your website growth

Social media is all about influence.

Some people will trust or try a product just because so and so advertised it or spoke about it.

For an affiliate marketer, influencers may not exactly be your best bet, however, if you own a website with good content then you have an edge.

This is gaining momentum today.

These partnerships involve sharing one another’s content, something of a “scratch my back, I’ll scratch yours” thing.

Hook up with other affiliate marketers who are into related niches.

This will promote and influence visits to your website giving them a chance to see your affiliate products.

– Seeking followers on Facebook groups

Reaching out directly to people on groups is another way of getting people not just to follow your page, but also to visit your links.

Even though a group has restrictions against advertising, they won’t against engaging in conversations with others.

Your discussions with these people are to get them to also share your content with their own people, and even on the group.

– Seek an opportunity to discuss your product when the chance presents itself

When you see a window of opportunity open up take it.

It may not be as simple as it sounds since you don’t have influencers in your pocket all day.

But, when you notice a high-profile member on Facebook speak the need on a product related to yours, take the chance.

You can quickly post a comment and add the link below.

If available, you can simply post a clear review of the product.

Still, you can directly put it forth to the influencer and promote the product.

Remember, you’d have to be ready for this in case you get lucky.

3. Promotion using Facebook Ads

Facebook ads should be the regular, and maybe the first strategy in affiliate marketing.

However, in wanting to cut down costs, particularly when you’re still trying to make money, organic posts step up.

Notwithstanding, you will have to be quite active and followed organically before your use of Facebook ads will be effective as it should.

One key with using Facebook ads is that it works best when what is being advertised is a single specific product.

– Focus on fans of the brand you are advertising

With the use of sidebar ads, your affiliate links can be viewed mainly by lovers of the product, rather than just anyone.

The reason is that many still block off these ads or just pay them no attention.

Only those who are fans of the product might find it appealing.

– Make use of sponsored posts that run like news feeds

The advantage of this is that it is made to appear like regular organic posts and not a typical ad.

So, if it is well presented, let’s say with a catchy story, it will be very effective even to the unsuspecting, in this context.

These news feed ads are also targeted to reach certain types of people.

It follows specifications, such as age range, country, marital status, etc.

With this, it makes it easier to direct your shot in order to get the attention of your specified audience.

– Make use of Facebook video ads

Generally, videos seem to get people’s attention quicker, same as pictures.

With Facebook video ads, a rave of short and precise clips, you can cause a large pull to your page.

Facebook has been on the up in the use of video promos for a while now.

At the end of these videos, links should appear for effective marketing.

– You can also promote affiliate links on Facebook through Amazon

How do I post an Amazon affiliate link on Facebook?

This is done using the Amazon Associates Central Website. The process follows thus:

Click the “Product Links” option. This is located under the “Product Linking” tab.

Look for the item you’d like to link to.

Click the arrow pointing downwards, which is at the side of the “Get Link” button. You will see the item link.

In case you decide to have a short link, click on “Shorten URL with amzn.to?”

Now you can copy the link and paste it into your Facebook post.

This can also be done using Site Stripe on Amazon.com. The process is as follows:

On Amazon.com, locate the item or page that you want to link to.

Tap on the Facebook logo

Now you can share link for Facebook

Conclusion

These are a few strategies on how to do affiliate marketing on Facebook.

It is important that you know how to manage your Facebook traffic properly.

Having a website or a landing page is a plus because from it you can give a lot more content and links after visitors link from your Facebook.

Also, with the rules and regulations of Facebook when it comes to sharing affiliate sites directly on your page, you will need to be careful.

Look through how to do affiliate marketing on Facebook once again, and do drop your comments and questions.