When it comes to monetizing videos, everyone’s mind goes to YouTube because many people don’t believe that you can earn money from Facebook videos.
That may be true, however, you don’t need to leave your videos on YouTube alone because there are other platforms you can earn money from and one of those is Facebook.
People only leave their videos on YouTube because not many people are aware of the fact that you can earn money from Facebook just by uploading videos. And that is surprising because Facebook is one social media platform that you can boldly state that videos have completely taken over.
When you visit the social media platform, half or more out of the first 10 posts that you would scroll past, will be video content.
This is because more people will likely watch videos, no matter how long they are than read a text post. Somehow, people believe that reading books is old-fashioned, so they would rather watch videos than read anything.
This is even though the human brain prefers to visualize things this is why even when watching videos is a passive activity, people still gain lots of information from it.
Can I really earn money from Facebook videos?
As surprising as it is, if this question were asked a few years back, the answer to this question would have been the loudest, resounding “no” you would have heard in your lifetime.
Formerly, the social media platform didn’t support monetization of its videos, however, you could say that they had a change of heart and decided to help video creators make money from their videos by coming up with updates that supported this.
So, yes, you can earn money from Facebook videos in more ways than you can imagine.
Does Facebook pay you for views?
Facebook updated its policy to accommodate video content creators so that they could earn some money from uploading videos on the social media platform.
This new policy is going to favor those who get a large number of views on their uploaded video. Mind you, this doesn’t mean that those who don’t get as many views won’t get paid.
It only means that Facebook pays you for views. So, looking for how to earn money from Facebook videos? Then you need to put out content that will get the clicks coming in.
Facebook video monetization updated policy
Facebook has now made it possible for content creators to earn money from their videos on their platforms. Recently, Facebook made some updates on its monetization policy that will allow creators to make money from different areas on Facebook. The new update allows:
- Earning of revenue from short-form video.
- Expanding eligibility to more content creators.
- Making it easier for creators to earn money from viewer contributions.
However, to earn from the videos posted on Facebook, you would need to meet up to some set criteria. People can also earn from their Facebook videos by putting ads in their videos and for ads. Facebook has different criteria for the various ads in videos, such as In-stream, Live, and Gaming. Although each set of requirements is getting updated.
Different ways to earn money from Facebook videos
Facebook has allowed monetization of videos on its platform and this means that wherever you are in the world, you can earn money from Facebook and the best thing about this is that you don’t need to stress yourself about it. You don’t need a website, neither do you need to invest in software nor sell physical products to earn, all you need is just to upload videos on your page.
There are different ways you can earn money from Facebook videos and some of the ways are:
Facebook video ads
Adding advertisements to your Facebook videos is one way you can earn money from your Facebook.
There are different ways you can add advertisements to your videos. Ads can be added during a live broadcast or just a normal video upload.
Just like YouTube, adding advertisements or ad breaks to your videos on Facebook is pretty much the same thing. The ad break pretty much depends on the video content and the number of views it can gather.
However, if you want to go into video ads on Facebook, as much as it has been made possible, you still have to be eligible. So, to qualify, you need to meet up the ad eligibility requirements listed below.
Ad Eligibility requirements
Let’s take a look at the different eligibility requirements for each video.
In-Stream Ad Eligibility
Before going into the eligibility of In-stream video ads, let’s talk about what it means.
Facebook has made it easy for video creators to make money from their videos through in-stream video ads.
Video creators who make long video content on the social media platform can now earn money by inserting ads into their videos.
In simple terms, you could be on Facebook watching a video and then you’d notice that the video pauses and an advert play after which the video continues. Those advertisements that play in between your videos are called in-stream video ads.
Advertisements can be added to your video content either at the beginning of the video or the middle or, towards the end of the video. Formerly, Facebook only considered videos that are three minutes and above for monetization but the recent update allows now makes it possible to earn money from videos as short as one minute, and this grants the option to run an ad as short as 30-second that Facebook terms “minimally interruptive.”
While videos from 3 minutes and above can now include mid-roll ads, which are to be shown while the video is playing instead of before the video starts playing.
However, for advertisements to be added to your video content on the social media platform, there are some criteria that your Facebook page has to meet to be eligible. Some of the requirements are:
Views: Your Facebook page has to have met 600,000 views from all its video uploads in the past 60 days. What this means is that every video on your Facebook page has to have gathered the stipulated number of views in the past 60 days. This also includes live streams and recordings of live streams.
Active video uploads: You should have at least 5 or more active video uploads or previously Live videos. Videos must be published, and not deleted, and they should be videos that are compliant with Facebook’s Content Monetization Policies.
Video Length: Formerly, Facebook only considered videos that were as long as three minutes and above for eligibility. Recently, the updated policy has made room for shorter video uploads, live stream or recorded live stream.
Live Stream Ad Eligibility
Your live stream must have met 60,000 live minutes viewed in the last 60 days for live stream Ad eligibility. This means that for your page to be eligible to run ads, you must have had the stipulated amount of viewed minutes, however, watch time for recordings of live stream videos will not count toward meeting this eligibility criterion.
How do I check my Facebook monetization eligibility?
Like we stated earlier, Facebook pages can earn money from their video uploads, only, they have to meet up with the eligibility requirements.
So, let’s talk about how you can check if your page is eligible for the monetization of videos. To check, simply follow these guidelines below:
Step 1: Click on Facebook Creator Studio.
Step 2: click on the Monetization tab. The tab can be found on the left side of the page.
Step 3: Select the Page you want to check. If you have numerous pages attached to your account, they’d all show up.
Step 4: Click on “Apply”
After following these guidelines, you would be redirected to the eligibility checker page. On the checker page, you would see the review of your eligibility status.
Now, the review is given in three colours and each of them comes with a message. The various messages and colours read:
- Green: Congratulations! Your Page is ready to earn money.
- Yellow: Your Page has a few issues that may be affecting its ability to earn money.
- Red: Your Page has serious issues. You cannot use this Page to earn money at this time.
Affiliate programs
Another way to earn money from Facebook videos is via affiliate programs. Many people know this as affiliate marketing.
Over time Facebook has proven to be one of the best social media platforms for affiliate marketing and using Facebook videos for affiliate marketing could earn you a lot of money
If this is one of your options, on how to earn money from Facebook videos, then you would need to convince your followers to buy products using your affiliate links.
Okay, so here’s how affiliate marketing could work for you in your Facebook videos.
- Get your special affiliate link or promo code to the product from the sponsor.
- place a video, advertising some of the product in your video.
Sounds easy and straightforward right? Well, it is and every time someone buys a product using your link or promo code, you get a percentage of the sales made.
Affiliate marketing can be favourable mainly to live video content creators but generally, video creators could make money from them however you decide to input your affiliate links into the videos.
How do I get started monetizing my videos?
After you have gone through the eligibility checker and you have gotten the green colour and its message, which means that you are eligible to have ad breaks in your videos, then it’s time to start monetizing.
However, you still need to go through a few steps to have everything set and ready to go.
Step 1: Submit your Facebook page for Ad breaks approval. The submission and set up for the ad break approval can be done via Facebook creator studio. To submit for approval, you would need to set up the page.
You can start by clicking on the monetization tab on the left side of the page which will redirect you to the terms and conditions associated with monetization.
Ensure that you review all the terms and conditions before going ahead to accept them. After that, the next agenda on the list is to choose a payment method – a means of receiving your earnings and also setting up a payment account.
Then you can enable automatic placement of Ads in your last uploaded videos.
After these, your page setup is complete and the approval process can begin.
Step 2: Control where Facebook Ad breaks appear
After your page approval, it’s time for the ad placements. Here, Facebook allows video content creators to decide where they want the ads to be placed. This setting can be made during the page setup or afterward.
Facebook offers these options for the content creator to decide from. These are the options below:
- Allow Facebook to automatically insert ads where there’s a natural 1- to 2-second pause in your content (recommended).
- Manually control where Facebook inserts ad breaks. The best practice for this option is to check the box that allows Facebook to adjust the ad breakpoint by 10 seconds. This will optimize your viewers’ experience.
If you would like to control where the Ads appear, then you should go with the second option.
Step 3: Create videos
Once you have opted for the page-level monetization, every video you publish on your Facebook page will automatically have to go through the content review process. The content review process starts the moment your video is published. You could also earn a limited revenue from it while the video is still in the review phase.
The review first centers on the best performing videos and this can be determined by how well the video did in the first few minutes of publishing.
The review process could take up to 48 hours and while the review is ongoing, you would see one of these icons in the image below.
After the review is done, the icons will change from the ones above to the ones in the video below:
Conclusion
This is a guide on how to earn money from Facebook videos. It is important to note that you can earn money from Facebook videos in different ways.
1 comment